Prosper Magazine’s June Business of the Month: Longo Toyota of Prosper
Longo Toyota of Prosper is a proud member of Penske Motor Group (PMG), which owns and operates Toyota, Lexus and Mercedes-Benz dealerships in California and Texas.
With the robust economic and population forecast for North Texas, Chairman/CEO Greg Penske secured the opportunity to invest in an automotive dealership that serves the Town of Prosper and the North Dallas communities with PMG’s longstanding philosophy for great service and guest experience.
Greg serves on the board of directors for Penske Corporation, Penske Automotive Group, Los Angeles Sports Council, Friends of Golf, Petersen Automotive Museum, and is an Advisor to Nucleus Scientific Inc. He is a member of the Toyota President’s Cabinet, Toyota Board of Governors the Lexus League of Elite Dealers and Mercedes-Benz Best of the Best Dealers.
Kara Brinley, serves as the Vice President and General Manager of Longo Toyota of Prosper. As General Manger, Kara provides vision, strategy and direction. Kara has been in the automotive industry for 24 years and has held positions in sales, finance administration and in leadership as Director of Finance, Sales Manager and General Sales Manager.
She is the co-founder of Ladies in Leadership, a local networking group, created to motivate, educate and inspire women in leadership positions. She currently serves as its Director of Strategy and Empowerment.
When asked about their corporate philosophy, Kara says,” we have always focused on the guest experience and on our team members. We built a culture around transparency, integrity and teamwork and a mindset for innovation and improvement.”
“Our unique process makes it easy. We call it the Smart Way. We actively monitor the market to determine what each vehicle is actually selling for after all the negotiating. We then take that price, make it our one price, which is our best price, and we post it on every single vehicle upfront.”
The Smart Way
• Negotiation-Free sales environment
• No Dealer Adds upfront that you didn’t ask for, so no costly surprises
• Commission-Free Sales Professionals
• Online process with delivery to your home or work
• 0% Hassle 100% Easy
Kara says that Longo Toyota of Prosper has a goal to be the automotive dealer of choice for sales, service, rentals, and parts, in the local Dallas and Fort Worth markets. “Our vision and our mission is to provide the highest quality service to create lifetime guests. We believe that complete guest satisfaction in all areas of our operations is the key to our success and future growth”.
“We also recognize that our team members are vital in achieving the company’s goals and enhancing our reputation as innovative leaders in the automotive industry. Our vision is to take care of our team members, create lifelong relationships with our guests and build brighter futures for our neighbors and communities” says, Kara.
Longo Toyota of Prosper, believes in taking pride in their community. To give back, they sponsor several events such as the: Prosper PumpkinFest, Bliss Fest and Arts & wine Festival at Windsong Ranch, the Christmas Parade and the Prosper Education Foundation Golf Tournament.
The educators that won Teachers of the Year for Prosper ISD 2017 and 2018 all received a brand new Camry to drive for one full year. They also invite local schools and community organizations to take advantage of their Saturday Fundraiser Campaign, which is a great way to raise funds for school and civic activities while learning the value of teamwork and personal responsibility.
Whether you are looking for the car of your dreams, or need a tune-up on your pre existing automobile, you can bet you’ll be met with Grade A salesmanship along with a top of the line, luxurious experience like no other.
The people of Longo Toyota of Prosper have created something special with their store, inspired by the guiding principles that have made Longo a market leader for 50 consecutive years in California, powered by talented team members who are passionate about delivering exceptional service and hospitality.